DERMAFLASH

2020 - 2021

I joined DERMAFLASH at the launch of their rebrand and had the opportunity to redefine how they showed up in the social media space. From ideating content franchises, casting the right influencer partners, art directing social content, and working alongside our PR agency, I oversaw social media strategy, influencer marketing, and celebrity partnerships with a focus on educating the consumer through an elevated lens.