@anthropologie

  • Increased Instagram followers by 220K to date, driving a 5% growth rate.

  • Achieved a significant 852% increase in organic Instagram sessions.

  • Generated $7.8M in organic social media demand. Launched IG Reel strategy, driving 76M incremental video views (+225%).

  • Responsible for content and channel strategy, creator strategy, video content direction, curation, and overseeing publishing & community management.

@anthropologieofficial

  • Increased TikTok followers by over 4,075% in two years.

  • Drove over 50M incremental Video Views in two years (+80%).

  • Responsible for content and channel strategy, boosting/whitelisting strategy, video direction, curation, scheduling, and overseeing publishing & community management.

@anthroliving & weddings

  • Increased AnthroLiving Instagram account followers by 250K to date, resulting in a 60% growth rate.

  • Drove a significant 384% increase in organic Instagram sessions for Anthropologie Weddings. Launched IG Reel strategy resulting in 6.7M incremental Video Views (+40%).

  • Responsible for content and channel strategy, creator strategy, video content direction, curation, and overseeing publishing & community management.

@dermaflash

  • Grew account by 55K within a year, reaching a total of 120K followers.

  • Drove $86,000 in organic Instagram demand and $77,000 in influencer partnership demand within a year.

  • Responsible for content and channel strategy, boosting/whitelisting strategy, curation, publishing, art direction, influencer marketing, celebrity partnerships, and community management.

@urbanoutfitters

  • Increased account following by 1.3M within a year, reaching a total of 9.4M.

  • Drove an average of $30,000 in weekly organic Instagram demand.

  • Responsible for art direction, curating, scheduling, publishing, and community management.

@ohiibeauty

  • Launched and grew the ohii brand Instagram account to 80K within a year. 

  • Responsible for content and channel strategy, art direction, casting, curation, scheduling, publishing, and community management.

  • Responsible for launching influencer seeding program and partnerships to further brand awareness. 

@urbanoutfittersmens & home

  • Grew @UrbanOutfittersHome account by 60K within three months, reaching a total of 704K followers. 

  • Grew @urbanoutfittersmens by 64K within a year, reaching 517K followers.

  • Responsible for curating, scheduling, publishing, and community management.