About Me

I’m a senior social content leader with over eight years of experience shaping social, influencer, and content strategy for lifestyle, fashion, and beauty brands. My background spans brand-side leadership, team development, and platform-native storytelling across Instagram, TikTok, and emerging channels.

Recognized for blending creative vision with community-focused, performance-driven strategies, my work earned Ad Age’s “Best of 2025” and has been featured in Vogue Business, People, USA Today, NPR, and the Today Show.

Based in Philadelphia, I grew up in Israel and moved to the U.S. at age 12, bringing a multicultural perspective to both my professional and everyday life. Outside of work, I’m drawn to design, film, great food, and travel.